How to Choose the Best Real Estate Agent
Thinking of selling your home but feeling a little overwhelmed or not sure how to choose the best real estate agent?
To help make things a little easier, here at Gott Realty have compiled our list of important factors to consider for both buyers and sellers.
We know that selling your home can be a daunting process. And there’s a lot of real estate agents that give the industry a bad rep.
But, there are some excellent agents out there (us included), who put you first and are transparent with you at every step of the way to help you get the best result financially with as little stress and inconvenience as possible.
6 Things to Consider When Listing Your Home
So here’s our list of important factors to consider when listing your home for sale:
- Select an experienced salesperson with a good track record.
- Set a realistic listing price for your property.
- Choose an advertising campaign suited to your property and budget. Ideally you would choose top-tier advertising to give you the best outcome.
- Invest time into your property’s presentation.
- Do as many open homes as possible.
- Don’t expect your property to sell immediately. Currently median priced homes across Brisbane’s North Suburbs sell from day 1 up to 60 days. Home prices higher than median could take longer to sell.
Things for buyers and sellers to keep in mind
Agencies
Most buyers come from internet advertising. Buyers don’t care which agency has the property listed. If they see the property they want they will buy it from any agency. Agency branding will not send buyers to your property.
Salespeople
A good salesperson is critical to selling successfully. A very good salesperson will recommend the best advertising approach and market the property that will attract the maximum number of buyers through the property. They will also research and consider current market conditions. A good salesperson will work for their client to negotiate the very best price from the buyer for you and the property.
Presentation
Presentation is critical to the end result. Keep in mind that you are selling a high cost, high-end product. Properties with immaculate presentation tend to yield a commensurate price. Properties with poor presentation tend to sell at a lower price. You don’t need to spend a lot of money for great presentation.
Pricing
Pricing is critical to the number of buyers looking through your property. Avoid selecting an agent who tells you an unrealistically high price. You will be on the never-ending spiral of price reductions, agency changes and mounting marketing costs. Do your research and select a price that sounds realistic and you will sell the property within the reasonable time frame of up to 90 days.
Open Homes
Many buyers are time poor, so open homes on a Saturday provide an excellent opportunity to house hunt. Doing open homes from a vendor’s point of view is often an inconvenience. However, attracting buyers to the property is also important if you want the property sold.
Our office policy is to continue doing open homes until the property is sold. We don’t want to miss any opportunity for a buyer to view the property. Ongoing open homes may be painful for sellers but are a necessary part of marketing property, especially in today’s digital age.
Advertising
If you choose not to spend money on advertising, expect your property to take a longer time to sell and in a lot of cases when it does sell, it will be at a very low price. Don’t skimp on an advertising campaign, match it to market conditions. This will result in a great sale price within a reasonable selling time up to 90 days. A top tier advertising campaign can be created for around the $1,750 for outer Northern suburbs and $3,000 for inner northern suburbs based on current charges by internet portals.
Thinking of selling your home? Overwhelmed trying to find the best real estate agent? Speak to Gott Realty today. Request a free property appraisal here, or contact us by phoning Steve on 0419 777 577.
