We know that you want to achieve the highest sale price possible for your home.
Here at Gott Realty our goal is the same as our sellers.
With 40 years’ experience and access to proprietary sales data, in our opinion, Top Tier Promotions is the only option.
Below we share our insider real estate selling secrets including:
- What is top tier advertising and why it works
- Why photography is crucial for top tier promotions
- How code words and embracing technology will help market your home
Marketing a home for sale has also evolved dramatically over the past few years.
You can no longer rely on buyers looking in real estate windows, newspapers or driving around looking for ‘For Sale’ signs.
A quality advertising campaign must blend digital and traditional marketing methods – and resonate with buyers.
Advertising is a critical component of the sale process – and will directly influence how many quality buyers you attract to your property.
The more quality potential buyers you attract, the better chance you’ll have of getting top dollar for your property.
And most real estate agents separate their commission from any advertising costs. Meaning you could be paying $15,000 – $25,000 commission at the time of sale; plus, a further $2,000 – $4,000 up front for advertising.
Yes, it’s a lot of money. But choosing a lower tier of advertising can stall the sale of your home and impact the final sale price.
Unfortunately, the high perceived cost of advertising and lack of experienced advice from some real estate agents can be a driving force behind most seller’s decision to opt for lower and cheaper levels advertising which are – quite frankly – ineffective.
Real Estate Advertising on the Internet
Each online real estate portal – such as realestate.com.au and Domain – offer various levels of advertising. And each price point directly relates to the level of exposure your property will receive.
If you’re seeking the best sale price, top tier advertising is your only choice.
What is Top Tier Promotion?
Top tier placements are always positioned on the first pages of results for your suburb, are largest in size and continually rotate back to the front page every 10 to 15 days. These listings are called ‘Premiere Property’ on realestate.com.au or ‘Platinum’ on Domain.
Lower levels of advertising are placed behind top tier property ads. Meaning potential buyers need to search many other pages of properties before they see yours.
What you need to know...
If you opt for cheaper advertising, expect to be towards the back pages for your suburb – out of sight and mind – and harder to find for buyers searching on mobile devices.
CASE STUDY: Why Top Tier Real Estate Promotion Works
The graph shows the number of property views (buyer interest) that took place on an actual home we had for sale and advertised online.
This seller used 3 different levels of advertising available before a buyer was found.
The third and final phase was when the property was listed using top tier advertising. The home was sold within 17 days of being upgraded to ‘Premiere Property’ on realestate.com.au.
EXPERT TIP
Choose A Real Estate Agency Contracted to use Premiere Property
Be warned – not every real estate agency has access (or is contracted) to use Premiere Property with all their listings.
So, you may be out of pocket an extra $2,000 or more to use certain top tier advertising platforms.
Killer Photography (and Videography) is Crucial for Attracting Quality Buyers
So, you’re going to invest in top tier advertising, don’t waste the opportunity to appeal to and excite buyer’s with poor photography.
You want to hit a nerve with the potential buyer, to get them excited, and inspire them to act – to take the next step and inspect the home.
Buyers want to be able to immerse themselves in your home and imagine what it would be like to live there well before they step foot inside it.
Preparing your home for sale is crucial. Every picture tells 1000 words, so the saying goes.
First impressions are lasting impressions. Your photographs must stand out in the crowd – but they must also be accurate. And match the experience of the potential buyer during an open home inspection.
Why?
When this aligns, and the experience in-person matches the feeling conveyed online through quality advertising and photography – you’re in a strong position to get a very good offer.
Real Estate Photography Essentials
Still photography
gives you the opportunity to showcase your home’s most outstanding features such as pool, gardens, family and living areas, kitchens and bathrooms. Some homes photograph extremely well with twilight shots, helping capture the ambience and warmth.
Drone photography
highlights the location, the allotment boundaries, local neighbourhood, schools, schools, shopping, public transport, parks sporting facilities.
Floorplans
are equally important providing clarity for potential buyers on room sizes and layout of the home. This also enables buyers to place their furniture into your home, gauging size and liveability.
Video
and 3D photography gives you the opportunity to showcase your home’s most outstanding features such as pool, gardens, family and living areas, kitchens and bathrooms. Some homes photograph extremely well with twilight shots, helping capture the ambience and warmth.
“We’ve seen a dramatic increase in quality buyer inspections and higher offers since we introduced video to all suitable property listings.”
At Gott Realty, we can mix the old with the new. Our top of the range Buyers Booklets are the perfect way to keep your property on the buyers mind.
A buyer can look at up to 5 or 6 properties in one day if they are really searching for the right home, and all the houses can start to blur together.
To make sure your property stands out we recommend these Buyers Booklets, a full colour, glossy brochure to show off the photos of your home, as well as the features of the local area.
After an open house your prospective buyers will have these booklets to look over and show their family and friends, keeping your property in the front of their mind.
Here at Gott Realty, we’re always at the forefront of embracing new technology that helps our clients.
One successful method has been using QR code – such as what you see to the right on the front of home signage.
Once a buyer sees your home on a for sale sign or brochure and is interested – they’ll typically do a drive-by to check out the location, or use the QR code to receive information about your home on their phone.
Want to know how to best advertise and market your home for sale?
Call us on 0419 777 577 for an in-house consultation on how Gott Realty would price, advertise and market your home. Or complete the form below to find out how much your property is worth.