Real Estate Technology Trends: What works in North Brisbane
In this fast-paced technology driven world, we look at the current real estate technology trends, and what works in North Brisbane.
The real estate portals are full of homes for sale and sellers need to have their home stand out in all the noise. Using the latest in technology goes a long way to achieving a sale.
If real estate agents doesn’t adapt to the changes, They can easily be left behind both in the technological sense and in the market.
To understand this idea a bit better for ourselves and you, our clients, we’re diving into the world of real estate technology trends and seeing what works in North Brisbane.
North Brisbane Real Estate Advertising Technology
Most agencies across North Brisbane are slow to take up the latest technical ideas, preferring to stick to cookie cutter promotions for their homes and waiting for buyers to come along.
This approach worked well when the average selling time was 20 days. However, the market changes constantly, with the latest research showing that the average selling time for a median priced home creeping up from 22 to 37 days. This change means there is a lot more homes hitting the market creating more competition for sellers and more buyer choice.
Higher priced homes will also take much longer to find a buyer. Agents persisting with the cookie cutter approach to advertising is going to possibly cause more anguish to their seller.
All this leads to a need for sellers and agents to find a way to harness the latest technology to make finding their property easy for a buyer.
The most effective technology for selling homes
Today most buyers are time poor. Over 70% of buyers search for their next home on their mobile devices.
From a seller’s point of view, the more information that can be provided to the potential buyer on mobile devices increases their chances of attracting that buyer to their home. The premium advertising option, which is mobile compatible, is 4 times more effective at attracting buyers as standard placements.
To back up the advertisement, the photography must be outstanding and include real live video on suitable homes. Buyers are more likely to view video on their mobile device because it gives them a clearer picture of the home.
Real video shows off the home, giving it warmth and feeling. Adding in aerial drone and location surrounding neighbourhood shots will also help attract buyers. We have also noticed that promoting a home on social media is effective at attracting more potential buyers to inspections.
The latest trends in real estate technology
Technology in the real estate industry is difficult to keep up with and we’re seeing new releases all the time.
An innovative new application alleviates the need for the normally required trust account. Money meant for the real estate agent’s trust account is sent direct to the recipients.
An example of how this works: A tenant pays their rent into the designated owners bank account. During transfer, the agent’s fees and any other fees incurred are deducted and sent to the agents trading account.
The real advantage of this technology is that the owner and agent receive their rent same day the tenant pays it.
This type of technology will reduce operating costs of the agent with the need for a trust account and trust account auditor reduced substantially. The real knock on effect will be lower commission rates charged by agents.
Photography in the sale of a home is another big mover and shaker. More and more agents are using aerial drone and 3D video in many shapes and forms. Photographic technology is moving fast and it won’t be long before full internal 3D becomes the norm for all home sales.
Real Estate Technology Trends: What works in North Brisbane
If you’d like to talk to us more about how we can use technology to help you sell your home, get in touch with us by requesting an appraisal here.
Or, to get the latest in real estate advice from the team at Gott Realty. Give us a call on 0419 777 577 or enquire online here.
Thinking of selling your home? Speak to Gott Realty today!
If you’re looking for a real estate team that is honest, respectful and always acting in your interests, speak to us today about how much your home is worth.
Our team has unprecedented access to local property data and insights, and we are here to help you sell your property for the best price possible with the least amount of stress.
Gott Realty service Albany Creek, Eatons Hill, Cashmere, Warner, Lawnton and Bray Park and many more areas across North Brisbane. Learn more here on our blog.
Contact Steve on 0419 777 577 or enquire online here.
