THE HORROR STORIES, WE HAVE ALL HEARD THEM
About some agents’ behaviour when listing and selling homes.
From sellers, the biggest horror story being “who was that agent working for – me, the seller, or the buyer?”
From buyers, we hear that the agent never got back to them after they made an offer, they just left them to hang out to dry. The list goes on and on.
Some of these stories are true, but on the other hand there may be sellers who have not had a lot of experience selling their home, and they may lack an understanding of the sale process during this very stressful period in their lives.
WHAT DO SELLERS AND BUYERS WANT?
SELLERS want to sell their home for the highest sale price possible, and so they should.
BUYERS want a fair and equal opportunity to buy a home, even if faced with stiff competition to do so.
WHAT DOES TOTAL TRANSPARENCY OFFER?
SELLER & BUYER BENEFITS
Technological advancements in the last few years have given every agent the opportunity to sell homes without any grey areas or smoke and mirrors or just plain misunderstanding occurring.
The most critical period for sellers to sell a home is in the “golden” first 14 days. This is when it is proven that buyers make the highest offers on a home.
It is also during this time that agents must get everything perfect. They must choose the best pricing method to use for the type of home being sold, advertising and marketing programs that cover more than just the real estate portals (to be sure to attract buyers from far and wide) and most importantly of all, negotiate the sale so that both parties (sellers and buyers) feel that they have won.
NEGOTIATING THE SALE
THE TRUE BENEFITS OF TOTAL TRANSPARENCY
This is the phase of the sale that is most critical to the seller and buyer alike. If not correctly performed, it is so easy for a seller to leave thousands of dollars on the table for the benefit of the buyer, and it is where buyers can miss out on buying a home, because they are fearful of paying too much for it.
USING A LEVEL PLAYING FIELD WITH 'SELL'?
SELL is a portal that we use to keep the playing field level. It is totally transparent to all parties involved in the negotiation phase of the home sale. There is no chance of doubt, angst, smoke and mirrors or suspicion of “who is working for whom?” taking place when SELL is being used in the sale process.
HOW DOES 'SELL' WORK?
SELLERS
Sellers can always monitor the sale process of their home on their phone, tablet, or PC. They can see all prices offered. If multiple offers are in place, they can see the progress of these, if the amounts are increased and which buyer is increasing their offer.
Sellers are in control of their own destiny here; they can discuss the terms & conditions to make an informed decision as to accept any or reject any offers placed on the table so far.
BUYERS
Buyers can see the latest offer price being offered for the property. They can increase their offer at any time, or they can totally withdraw from the sale process at any time without penalty, knowing that they have had a fair chance to place their highest offer for the home without being hung out to dry by an agent.
Again, buyers are always in total control of their own destiny during the sale process.
AGENTS
As an agency, we have noticed since we have implemented total transparency to selling homes, that sellers are more relaxed and receive higher offers for their homes.
Buyers tend to place higher offers on the table because they can see that there are other genuine offers being placed for the home and they can see the offer prices being made.
As agents, here at our office, we will never go back to the “old days” again with how a home was negotiated and sold.
We love to see smiling, satisfied faces from both the sellers and buyers, and even seeing losing buyers acknowledging that they had a fair go to buy the home and accepting the outcome with complete confidence and trust, in an open and transparent environment using the latest technology that gives everyone a fair and equal chance to achieve their dreams.
TO FIND HOW MUCH YOUR HOME IS WORTH OR MORE INFORMATION ON TOTAL TRANSPARENCY COMPLETE THE FORM BELOW AND WE WILL BE IN TOUCH SHORTLY.
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